On March 12 1947, Enzo Ferrari fired up the 125 S — the first car to bear his name — for a test-drive on the streets of Maranello. This momentous event marked the start of modern Ferrari history. Now, 70 years later, Ferrari launches its official celebrations for this milestone anniversary.
For 70 years, Ferrari has been driven by emotion — an ideal symbolized by Cavallino Rampante (the prancing horse seal) on every Ferrari made — serving as one of the cornerstones on which the Ferrari story was founded and has flourished. As such, over the course of 2017, over 60 nations will host events crafted to treat clients and enthusiasts of the marque to a string of unique experiences that celebrate the idea, each with Ferrari’s latest creation, the LaFerrari Aperta, present.
The anniversary celebrations start in Australasia and culminate in Maranello on the weekend of September 9 and 10, but will also be flanked by other initiatives paying homage to Cavallino Rampante history, not least special exhibitions and the first “Cavalcade Classiche”.
For those of you not familiar with the eponymous 125 S or LaFerrari Aperta, Ferrari has released a special video featuring a re-enactment of the first 12-cylinder to sport the Cavallino Rampante on its bonnet, the 125 S, driving through the factory gates on Via Abetone Inferiore and, in doing so, symbolically passing the baton of the Ferrari legacy to the LaFerrari Aperta.
To keep up with the various Ferrari 70th Anniversary events around the globe, visit www.ferrari70.com.