With prolific options in the market for tires, it can either be very easy – or very difficult, depending on the consumer – to select the right chunk of rubber your car will use to meet the pavement. While for our heavily cost-conscious market it would simply be an argument of price, Bridgestone’s new campaign gives us another criteria to look at when making our choice: Safety.

Part of their ‘Hindi pwede ang Pwede Na ‘Yan’ campaign, Bridgestone brings tire selection closer to every Filipino’s home by way of including another very important element to their decision. When the whole family is considered when selecting the right tire – or parts, for that matter – on our vehicles, it certainly puts things in a new perspective other than outright price.

Hit the clip below to see Bridgestone’s food for thought:

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