Fans of both Nissan and Tag Heuer will have something to clamor to as the watchmaker recently launched the special edition Carrera ‘Nismo’ watch.
Made by Tag Heuer to celeberate Nissan’s return to 24 Hours of Le Mans, the watch itself features an overall black finish that is accented with tinges of red. Measuring 43mm, most of the key components like the red dials, and the face of the clock are made from titanium and titanium carbide. The ceramic bezel is scratch proof, it has a built-in tachometer that can actually measure speed and is water resistant up to 100m.
Finishing it all off is a back case decorated with a Nissan NISMO decal and an alligator leather strap with red stripe stitching.
In addition, the Carrera Caliber 16 has a an ultra light black titanium case which is one of only four special editions in the current Tag Heuer range.
“The NISMO brand is all about the desire for something extra, something innovative. And the desirability of TAG Heuer timepieces is world renowned, so a NISMO special edition TAG Heuer watch is a great way to mark our partnership,” said Darren Cox, NISMO’s Global Head of Brand, Marketing & Sales.
Jean-Claude Biver, CEO of Tag Heuer and Chairman of the Watch Division LVMH Group stated that they want innovation, audacity and courage to return to Le Mans.
“Nissan NISMO is the perfect challenger, a pioneer when it comes to the technology in their cars, and also particularly in the way they communicate with young people using their massive social media presence,” said Biver.