Ford Motor Company has always been pushing the envelope of innovation whether it’s coming up with a totally new engine design like the EcoBoost or introducing safety features like Park Assist and Active City Stop.

In their next endeavor, the Detroit-based company is now turning to game developers and their unique set of skills in order to find a solution for global mobility issues.

Ford is inviting developers to join the Ford Smart Mobility Game Challenge and come up with fun online games that integrate different transport modes within a city in hopes that they may find the next solution in incorporating ‘urban transport with joined-up door-to-door journeys.’

Five finalists will be chosen with the eventual winner taking home 10,000 euros and the chance to showcase their game at the 2016 Mobile World Congress in Barcelona.

“The Smart Mobility Game Challenge is designed to harness the creativity of the gaming community and empower gamers to take a fresh approach to tackling today’s global mobility issues. Applying the fun, engaging and rewarding aspects of games to journey planning can allow people to improve their commutes, track their success and become aware of how their behaviour impacts the transport infrastructure as a whole,” said Ken Washington, vice president, Ford Research and Advanced Engineering.

Gamification has been one of Ford’s tools in enhancing the driving experience of its customers. Ford has been using various apps, like the GoDrive, SmartGauge, MyFord and MoDe:Link, to gain insight on everything from driving habits to how people charge their electric vehicles.

“Gaming offers a degree of user engagement and empowerment that you don’t get from other mediums. By utilising these qualities the Smart Mobility Game Challenge can help develop solutions that enable travellers to take control of their journeys,” added Washington.

Entries to the Ford Smart Mobility Game Challenge can be sent to until October 1, 2015 only.

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